Customer Focus
We create excellent solutions for our customers by carefully listening to their needs and exceeding their expectations.

Dealer Focus
We realize that dealer profitability is instrumental to our success, and we expect to the preferred supplier.

Human Dimensions
- We value our employees.
- We expect to be the preferred employer in our industry.
- We expect to create highly motivated employees who are the most knowledgeable and best trained in the industry.
- By continually enhancing the leadership, business and people-management skills of our current and potential managers, we expect to have employees who can provide the necessary process improvements to achieve corporate goals.
- We develop employees skills and qualifications.
- We expect our leaders to be proactive and show the way.
- We expect our leaders to influence and set the rules.
- Using speed, quality and innovative behavior we expect to achieve competitive advantage.

Customer- Perceived Quality
We expect to be recognized by our customers and users for delivering the highest quality of products and services.